The Buzz | December 18, 2018
We’ve been recognized by Earnshaw’s, the #1 magazine for childrenswear professionals. Each year, Earnshaw’s awards a select number of brands for excellence in design and retail across the children’s fashion market. They selected Burt’s Bees Baby as the best in Organic for 2018! We are thrilled to be among so many incredible winners this year. Read the Earnshaw’s article below.
To think it all began by selling honey out of a pickup truck… Fast forward to today and Burt’s Bees is recognized as one of the most well-known natural personal care labels in the world for men, women and children.
“Burt’s Bees is very recognizable and holds a lot of weight in terms of credibility and authenticity,” says Maria Nyline-Asker, president of Ayablu, licensee of infant apparel and product extension Burt’s Bees Baby. “We’re fortunate that we’ve had incredible growth year over year, and 2018 was no exception.” She attributes that success to great product as well as a tweaked distribution strategy that has reined in national players to a “handful of key partners” (like Buy Buy Baby, Target, Amazon and Nordstrom) while expanding its specialty boutiques roster, having exhibited for the first time at Children’s Club in New York this past August.
At that show, Nyline-Asker reports its signature 100-percent organic cotton to stand for its durable yet gentle hand-feel. “It’s earth-friendly and GOTS-certified to meet the highest global standards for organic textiles—all at an affordable price,” she says, noting how overwhelming the response was among buyers. “At one point, we physically couldn’t fit all the buyers in our booth!”
Striking a balance between sustainable and stylish, Mother Nature and Americana served as muses for this year’s collections. Inspiring themes like “Dusty Oasis” and “American Prairie” were notable success stories, according to Nyline-Asker. She points to bedding, “Beekeepers” (wearable blankets), zip-front sleepers, one-piece jumpsuits and romper sets as being particularly buzz-worthy in 2018. “The graphics this year were bold and prints extraordinary,” she says, citing a few more popular designs like a succulent floral jumpsuit, ditsy floral bubble, desert stripe sleeper and “A-Bee-C” sleeper.
Nyline-Asker believes Burt’s Bees Baby is just taking flight with plenty more growth on the horizon. “We’ve recently invested a lot in expansion internationally with plans to launch in China and Taiwan in Q1 of next year,” she says, adding that the label is in talks with several other potential key partners, as well as anticipating more boutique account growth nationwide. “This day and age is so rich with inspiration everywhere you look—technology to couture fashion and everything in between,” Nyline-Asker says. “There’s still so much more to explore.”
Original Source: Earnshaw’s